I’ve spent a lot of time thinking about how small businesses and non-profits can leverage new media to compete online against major corporations.

Without question, the Internet has provided an opportunity. How to capitalize on the opportunity is what many have struggled with.

New media is overwhelming, confusing, and ever-changing.  Small organizations have limited resources of time and money.  The result is that they often initiate a social media initiative by signing on to join popular services (Facebook, Twitter, Blogger) and after creating them, they aren’t sure what to do next.

Interact is a ‘self-help’ program with both a Corporate and Individual edition.

The program takes a strategic approach to social media based on the goals and objectives of the corporation or business professional.  From those goals a new media strategy is developed consistent with the resources available.

Implementation is assisted through Coaching and a written Guide specific to the initiatives within the custom developed strategy.

On-going support is available to both, as is an audit/review.

To learn more visit the Nunamaker Interactive Web site.


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